On the initiative of the World Packaging Organization (WPO) international webinar GLOBAL PACKAGING TRENDS was held on May 14th.

The esteemed Director of Research and Reports at Smithers Adam Page revealed groundbreaking packaging trends that are shaping the future of the industry. Dynamic discussion was expertly moderated by Luciana Pellegrino, President of WPO, and Soha Atallah, Vice President of Marketing at WPO. It was an exclusive opportunity to glean insights from visionaries who are leading the charge in packaging trends and innovation. The webinar was watched globally, but there was an impressive number of participants from South Africa, United Kingdom, Sri Lanka, Australia, and Ireland. Recording of the webinar is available here.