On the initiative of the World Packaging Organization (WPO), an international webinar HOUSEHOLD PACKAGING TRENDS was held on March 28th. The webinar was an opportunity to discover the latest innovations in packaging design and sustainable practices aimed at reducing carbon footprint within the household goods sector.

The webinar was hosted by WPO President Luciana Pellegrino and experience and knowledge were shared by packaging experts Flávio Ferreira, Global Packaging Sustainability Director at Reckitt and Soha Atallah, WPO Vice President of Marketing. The speakers gave valuable insights how to drive positive change and environmental stewardship in packaging solutions, acknowledging that sustainability is a key pillar in the innovation process, supporting the growth and success of the brands, while reducing our impact on the planet.